SelfScale / SaaS · Product & engineering
A content team that sounds like you.
A production SaaS that takes one idea and turns it into a week of platform-native content: posts, carousels, Shorts scripts and thumbnails, each written in your own voice and queued to publish. You get the output of a full content team without losing the thing that makes it sound like you.
The challenge
The problem to solve.
Creators burn out trying to post daily on every platform while still sounding like themselves. SelfScale had to turn one idea into platform-native content and carry it all the way to scheduled, without flattening the person behind it into generic AI copy.
My contribution
What I built and owned.
- Designed a progressive onboarding that reaches a first useful, on-voice output in minutes instead of asking for a long setup up front.
- Built the content studio and the closed-loop idea-to-schedule workflow, so one idea becomes finished posts, carousels, Shorts and thumbnails in a single pass.
- Kept the creator in control: every generated piece lands as an editable draft to approve, never an auto-post, so nothing goes out that does not sound like them.
- Designed the integration gating and connected-account experience so publishing and analytics stay in one place.
- Worked across the dashboard, analytics and the daily content surface so the product reads clearly from first login to daily use.
The outcome
What came of it.
SelfScale shipped as a live production SaaS with full onboarding, a content studio, a connected-account layer and a scheduling workflow. The benefit is concrete: one input becomes a week of voice-matched content that a person still approves before it publishes. I own the product UI and UX across the experience.